# Costello Systems

> Done-for-you AI automation for UK trade and contractor businesses.
> Website: https://costellohq.com
> Contact: hello@costellohq.com
> Founder: Owen Short

## What we do

Costello Systems builds and manages AI-powered automation systems for UK sole traders and small contractor teams. We handle lead response, job booking, payment collection, and review generation — all automatically.

Core belief: it's not the best contractor that wins the job. It's the fastest.

## Who we serve

UK-based trade and contractor businesses, typically 1–15 people, revenue £100K–£500K. Specifically:
- Roofers
- Landscapers
- Solar installers
- Flooring companies
- Window and door fitters
- Garage door companies
- General contractors

## The problem we solve

The average UK business takes 42 hours to respond to a lead. By that point the customer has already booked a competitor. Our systems respond in under 60 seconds — 24/7, even when the owner is on site.

Key stats:
- Leads contacted within 5 minutes are 21× more likely to convert
- 78% of sales go to the first responder
- 80% of sales happen after 5+ follow-ups — most businesses give up after one
- Responding in under 5 minutes increases close rate by 391% (MIT/InsideSales.com)

## Services

### AI Agents (/ai-agents)
- AI voice agents: answer every inbound call, qualify the lead, book the job — 24/7
- AI conversation assistant: SMS and chat qualification
- AI website live chat: captures and qualifies leads from your website
- Automated qualifying agent: filters time-wasters, routes real leads
- 82% cheaper than a full-time receptionist

### Sales Automation (/sales-automation)
- Speed-to-lead: automated reply to every new enquiry in under 60 seconds
- Multi-touch follow-up sequences (SMS + email, running for weeks)
- Pipeline automation: lead → contact → quote → job → payment → review
- Missed call text-back automation
- Database reactivation campaigns

### Website Design (/website-design)
- Premium dark-mode websites built to rank on Google
- SEO included on every build
- CRM-connected from day one
- Booking widget, live chat, and intake forms built in
- Managed hosting forever
- Pricing: Core site from £399, Full site from £899, Custom builds POA

### Pricing (/pricing)
Monthly rolling plans, no setup fee, live in 7 days:
- Core: £199/month — Full CRM, speed-to-lead, missed call text-back, invoicing, reviews, sequences, calendar
- Growth: £299/month — Everything in Core + AI conversation assistant, AI website live chat, WhatsApp integration, automated qualifying AI agent, priority support, quarterly strategy call
- Elevate: from £599/month — Everything in Growth + AI voice agents, lead generation automation, custom n8n automations, full existing CRM integration, dedicated account manager, monthly performance review

All plans include: 1-to-1 onboarding, 24/7 live support, new hire training, automatic AI upgrades, custom KPI dashboards, managed forever.

## Key people

Owen Short — Founder
- Former Systems Engineer at Rolls-Royce
- Built a £1.4M business from scratch by age 25
- Handles all discovery calls, demos, and client strategy

## Technology stack

- CRM: GoHighLevel (GHL)
- AI voice agents: Retell AI
- Automation: n8n
- Database: Supabase
- Payments: Stripe
- Website: Next.js, deployed on Vercel

## Contact and booking

- Website: https://costellohq.com
- Email: hello@costellohq.com
- Book a discovery call: https://links.costellohq.com/widget/booking/RuEiIIVZhc1Zrg1PwzCJ