CRM & Sales Automation for UK Trade Businesses — Costello Systems

Every Lead. Followed Up.
Instantly.

Automated follow-up, calendar booking, invoicing, and review collection — built for UK trade businesses. Ready out of the box.

Start Your Free Trial → See What's Included
Respond to every lead in under 60 seconds
78% of sales go to the first responder
Built for UK trades — ready from day one
0–60s
Your system responds
5 min
Most businesses respond here — if at all
30 min
Lead has called your competitor
42 hrs
Average UK business response time
THE PROBLEM

You're losing jobs you should be winning.

Missed calls, missed jobs

A lead calls while you're on site. It rings out. They call your competitor. Job gone.

Follow-up? What follow-up?

You quoted three weeks ago. You meant to chase it. You forgot. They went with someone else.

Admin eating your evenings

10 hours on site. Then two hours quoting, invoicing, and chasing payments. Something has to give.

You don't need to work harder. You need a system that works for you.

THE SYSTEM

One system. Every lead caught.

Speed to Lead

Your Unfair Advantage

Every new lead gets an instant automated response — SMS, email, or both — within 60 seconds. Before your competitor even sees the notification.

“Leads contacted within 5 minutes are 21× more likely to convert.”
✉ New lead: “Need a quote for roof repair”
→
✉ “Hi! Thanks for your enquiry. We've got availability this week...”
0:47 — auto-replied

Unified Inbox

Every Message, One Place

SMS, email, WhatsApp, Facebook, Instagram, website chat — all in one inbox on your phone.

“Reply to any customer from one screen. On site, in the van, or at home.”
SMS Dave: “Can you do next Tuesday?”
Email Sarah: Quote request — new windows
WhatsApp Mark: Sent a photo of the roof
FB Lisa: “How much for a driveway?”

Automated Follow-Up

The Money Machine

Multi-step nurture sequences that run automatically after every lead. The system chases so you don't have to.

“80% of sales happen after 5+ follow-ups. Most businesses give up after one.”
Day 1
SMS: Thanks for your enquiry…
Day 2
Email: Here's what we can do…
Day 4
SMS: Still interested? Slots going…
Day 7
SMS: Last chance — book now

Calendar & Reminders

Zero No-Shows

Customers book themselves in from a link. Automatic confirmations and reminders. No double-bookings.

“Your calendar fills itself. You just turn up.”
9:00 Available
10:30 Dave — Roof inspection, LS6
13:00 Available
Reminder sent · 24hrs before

Invoicing & Payments

Get Paid Without Chasing

Professional invoices sent by text or email. Customer taps to pay from their phone. Automatic reminders for unpaid balances.

“No more awkward phone calls chasing money.”
INV-0047 · Roof repair
Sent
Labour + materials£1,800
VAT£360
Total£2,160

Review Collection

Reputation on Autopilot

After every job, the system follows up and guides your customer to leave a Google review. More reviews, higher ranking, more leads.

“5-star reviews after every job. Without you lifting a finger.”
★★★★★
“Absolutely cracking job. Would recommend to anyone.”
— Dave M., Sheffield

Sales Pipeline

Every Deal at a Glance

Visual drag-and-drop pipeline. New Lead → Contacted → Quoted → Won. Never lose track of a quote.

“No more jobs tracked in your head or on a notepad.”
New Lead
Roof — Leeds
Solar — York
2
Contacted
Windows — Hull
1
Quoted
Garage — Harrogate
Landscaping — Bradford
2
Won
Roof — Wakefield
1

Email & SMS Campaigns

Stay Top of Mind

Seasonal offers, maintenance reminders, and promotions — sent to your customer list. Segmented by job type, area, or last service date.

“Keep past customers coming back without lifting a finger.”
Spring Maintenance Offer
Book your annual roof inspection before April and get 15% off...
Sent to 0 contacts
THE NUMBERS

The maths that should keep you up at night.

0×
More likely to convert if you respond within 5 minutes
0%
Of sales go to the first business that responds
42 hrs
Average time UK businesses take to follow up
0%
Increase in conversions when you respond in under 1 minute

Your competitors are taking two days to return a call. Your system replies in 47 seconds. That's not an advantage. That's a different league.

Without Costello

Missed calls — leads lost
Follow-ups forgotten, quotes go cold
Appointments via text threads — double-bookings
Invoices chased manually
Reviews only when you remember
Admin eats your evenings
Jobs tracked in your head

With Costello

Every lead responded to in under 60 seconds
Automated follow-up — nothing falls through
Self-service booking with auto reminders
Tap-to-pay invoices, auto payment chasing
5-star reviews collected after every job
Admin runs itself — your evenings are yours
Visual pipeline — every deal tracked
THE PROCESS

Up and running in under a week.

No tech knowledge required. We handle everything.

01

Free Trial

We set you up with a free trial of the system. Real results before you spend a penny.

02

We build your system

CRM, automation, pipeline, invoicing, calendar, messaging. Configured for your trade. Done in days.

03

We train you

Simple walkthrough. Everything runs from your phone. If you can send a text, you can use this.

04

We manage it

We don't set it up and walk away. Monthly monitoring, tweaks, and optimisation. You focus on the work.

Your competitors take two days to call back. You won't.

Start your free trial today. No obligation. No card details required.

Start Your Free Trial →

Worth £250. Delivered at no cost. Limited availability.

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