It started with my mum's salon.
I'm Owen — a 29-year-old ex-Rolls-Royce engineer who now helps small businesses use AI to take the stress out of running things.
I'd watch my mum grind until 7pm most evenings — payroll, socials, replying to DM after DM. So I built her an AI assistant to take the busywork off her plate. It gave her back over 10 hours a week.
Word spread. Soon I was building the same thing for clinics and salons all over — and one complaint came up everywhere: owners were sick of answering the same questionson Instagram and Facebook all day. That's why I'm giving Costello away for free — so you can stop replying to every bloody DM and get back to growing the business.



