Welcome to Costello
Costello is an AI receptionist for medical spas and skincare clinics. It replies to messages on Instagram, Facebook Messenger and your website in under 60 seconds, qualifies the enquiry, and hands the lead your booking link.
Most clinics see their first qualified enquiry within a day of going live.
The three-minute version
- Sign up at platform.costellohq.com/signup — free, no card required.
- Train your AI — we scrape your website to pre-fill your services, hours, and brand voice. You review and tweak.
- Connect a channel — Instagram or Facebook Messenger. WhatsApp is coming soon (paid tiers).
- Test it — chat with your AI receptionist in the Playground to see how it answers real enquiries.
- Go live — once you're happy with the tone and answers, Costello starts replying for you.
What Costello does
- Answers questions instantly about your services, prices, opening hours, location, parking, COVID policy — anything you've trained it on.
- Qualifies leads by asking up to three questions (age, pregnancy, infection) before recommending the booking link.
- Hands off cleanly when it doesn't know the answer or the customer needs a human — your team takes over from your existing inbox.
- Captures the conversation so you have a record of every enquiry and how it was handled.
What Costello does not do
- It does not call out. It only responds when a customer writes first.
- It does not book appointments directly. It hands the lead your booking link (Fresha, Square, Calendly, etc.) — your existing system handles the calendar.
- It is not email or SMS marketing. It only replies to inbound messages on your connected channels.
- It is not a CRM. It hands leads off, it doesn't store a contact database.
Pricing at a glance
| Plan | Price | Messages / mo | Channels |
|---|---|---|---|
| Free | £0 | 50 | 1 |
| Growth | £11.30/wk (£49/mo) | 1,000 | 2 |
| Unlimited | £29.80/wk (£129/mo) | No cap | All |
Hard cap auto-disconnects at 100% so you never pay for messages you didn't agree to. Referrals earn both sides 250 bonus messages.
Next steps
Still stuck? Submit a case →