Welcome to Costello
Costello is an AI receptionist for medical spas and skincare businesses. It replies to messages on Instagram, Facebook Messenger, and your website in under 60 seconds. It qualifies the enquiry and sends the lead your booking link.
Most businesses see their first qualified enquiry within a day of going live.
The three-minute version
Go to platform.costellohq.com/signup — it's free, no card required.
We scrape your website to pre-fill your services, hours, and brand voice. You review and tweak.
- Instagram DMs
- Facebook Messenger
- Web chat bubble — embed Costello directly on your site
- WhatsApp (coming soon)
Chat with your AI receptionist in the Playground to see how it answers real enquiries.
Once you're happy with the tone and answers, Costello starts replying for you.
The more you give Costello, the smarter it gets. Upload documents, fill in your opening hours and services, and write FAQ pairs for any answers you want word-for-word. Explore data sources →
Check the Activity tab to see your first live conversations and make sure everything reads the way you want it to.
What Costello does
The more accurate and detailed your knowledge base, the better Costello's replies will be. After going live, keep your training data updated as your prices, services, and hours change.
What Costello does not do
- It does not call out. It only responds when a customer writes first.
- It does not book appointments directly. It hands the lead your booking link (Fresha, Square, Calendly, etc.) — your existing system handles the calendar.
- It is not email or SMS marketing. It only replies to inbound messages on your connected channels.
Pricing at a glance
| Plan | Price | Messages / mo | Channels |
|---|---|---|---|
| Free | £0 | 50 | 1 |
| Growth | £11.30/wk (£49/mo) | 1,000 | 2 |
| Unlimited | £29.80/wk (£129/mo) | No cap | All |
Hard cap auto-disconnects at 100% so you never pay for messages you didn't agree to. Referrals earn both sides 250 bonus messages.